This is a 7 page lesson activity booklet designed to be ‘ready-to-go’ no matter where you are in the marketing unit. Suitable across the range of specifications and age levels. No prior knowledge required! The lesson is based around a brief - a chocolate company wants to develop a new chocolate bar to appeal to a younger market to combat declining sales. It includes key terms and clear tasks so students don’t need to have existing knowledge of marketing to complete it. Perfect for emergencies or those times you’re not able to plan something, this activity booklet can be worked through independently and at the pace of the individual student. This content may last longer than 1 hour so can be set to be completed for homework. Lesson features: LOs and key terms Task brief Case study and questions Interpreting market research results Designing a new product (chocolate bar) and packaging based on market research results Peer evaluation Self-evaluation Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Easy to edit off-the-shelf resource Suitable for a range of courses and specifications Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.

This visually appealing lesson presentation is designed to introduce students to the concepts of market segmentation, market positioning, competitive advantage, differentiation and added value. (Lesson 1.1.3 market positioning - EDEXCEL Business Studies AS Level) This presentation would cover around 2 x 1 hour lessons Theory covered over 31 slides: Market segmentation Market positioning Repositioning Market/ perceptual maps Competitive advantage Differentiation Added Value Lesson features: Starter activity Objectives Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Variety of lesson activities Case study with discussion question Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.